Tag Archives: Nielsen

Breaking the myths of the millennial generation

Since we’re always trying to get into the heads of our adult progeny, maybe this article posted in Drug Store News today and based on a study conducted by Nielsen can pry open a portal or two.

“While the millennial generation founded the social media movement, having been born (1977 to 1995) directly into a new era of technology, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages,” Nielsen stated. “This generation’s digital tendencies, however, mean that marketers and brands need to step up their games in order to keep up and engage with them.”

Find out what the study says about their lives and aspirations… and how their first choice of a neighborhood is an urban community:

What your millennials are up to